Google always strives to give users the best possible search results.
Choose web hosting with IONOS and we'll take care of the optimization of these elements for you. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website.Īlongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Use your contacts and pay attention to the credibility of the link-giving pages. In order to get the most out of Google optimization, you should take the building up of backlinks into consideration. If several such recommendations accrue, the reward is a higher website ranking. Google counts these as recommendations for your site from third parties. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.īacklinks refer to links on other websites which lead to your company page. Leaving Google to determine the site's description, means you're missing a crucial opportunity to improve SEO and increase your search engine ranking. Otherwise, Google will automatically create the snippet using text from your website - meaning, for the site description, Google would simply display the first line of text from the relevant web page. You should write the title and site description yourself according to SEO standards. It is made up of the blue title, a green link and two lines of text which serve as the site description. The snippet refers to the four-line entry which appears on the Google search results page.
When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks - links on other websites that lead to your website - and the snippet. Google optimization is referred to by industry experts as search engine optimization (SEO).
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